What is SEO?
Search Engine Optimisation or SEO is a set of techniques used to increase the number of visitors to a website by ensuring the page has a high-ranking in the main search engine results. To understand how to ensure your website is seen by as many people as possible you need to understand how a search engine operates.
Search engines at their simplest level ‘crawl’ the web, exploring every single page it encounters and then ‘indexing’ the content that it finds within those pages. When the internet was new this was all that search engines did and your ranking within the search results was purely based on the indexing. Today search engines use highly complex algorithms to provide information to users based on ‘relevance’ and ‘popularity’
Once a page could be seen as being relevant for a search if the word was contained many times within the content. This lead to abuses and so now the search engines use a wide variety of techniques to establish the relevance of the content. An SEO expert understands and can employ methods to best engage with the search engine. The exact details of the ranking algorithms are highly confidential and not released by the search engine providers, however our team of specialists use their knowledge and experience to understand the most likely techniques to ensure that a web page ranking is maintained as the search algorithms evolve over time.
Google recommends that you make your content primarily for users and not for the search engines, useful. relevant and well written content is vital as this will develop your popularity and relevance. There should be a clear site hierarchy and text links allowing both human users and the search engines to find the content easily.
Why is SEO important?
The majority of web users will select one of the top search results when they complete a search, if your website is not correctly optimised it will not be within this crucial set of high ranking results and the traffic you require will be going to your competitors.
Our professional SEO consultants will work with you to ensure that your website gains the highest possible search engine rankings.
Who is SEO Giant?
SEO Giant is a an full service SEO company covering Bristol, Bath and Somerset. We have highly experienced teams of SEO experts who can advise and develop your web content ensuring that you maintain the best search engine rankings for your website. We can provide SEO services in Bristol, Bath and Somerset, we are local to you and can provide you with a friendly and professional service allowing you to keep your site performing effectively.
Our SEO consultants will work with you to understand and develop your site creating highly effective content with powerful keywords, we can then maintain your web presence delivering you a monthly report detailing your sites performance.
How do we work?
As the leading SEO company covering Bristol and Bath you can be reassured that your online presence is in good hands. We will take the time to understand your organisation and its requirements, reviewing your current web presence and giving sound advice on how you can improve the content to maximise your search engine listings.
We are small enough to provide a highly personal service which you will not find within a larger SEO agency, however we are large enough to deliver and you can trust the experience of our specialists, we have over twenty years of experience in delivering excellence in online content.